Washington Square Films Director Jakob Ström Captures Small Moment of Sisterhood for EXTRA Gum

WSF director Jakob Ström helmed the COVID-19-aware ad for EXTRA Gum, “New Friend Request,” spotlighting examples of the ‘friend request’ between sisters staying home. Shot locally near where Jakob resides in Sweden, where the pandemic has been impressively contained, the ad features two actual sisters to enhance the mutual on-camera chemistry.