Director Andrew Lane’s “Chip Cam” Takes Home Several Cannes Lions

Director Andrew Lane’s “Chip Cam” Takes Home Several Cannes Lions

Jun 28, 2024

WSF director Andrew Lane‘s “Chip Cam” spot for Lay’s from Slap Global (and produced by WSF) takes home several wins at the Cannes Lions International Festival of Creativity! “Chip Cam” was awarded 3 Silver Lions, 2 Bronze Lions, and was shortlisted for 18 categories total.

Featuring David Beckham, Thierry Henry, and a live stunt in front of a packed San Siro Stadium with 75,000 fans, this spot was part of PepsiCo’s “No Lay’s, No Game” campaign.

This follows Lane’s 3 Cannes Lions wins for his “States United to Prevent Gun Violence” spot, several Lions for his Diesel “Go With the Fake” spot, and last year’s Bronze Lions for “Thierry Visits”.

We are beyond proud of this one. Congrats to all our partners and of course, Andrew!

Read more about the spot here and watch the full spot here!