Andrew Lane Directs “Chip Cam” Spot for Lay’s with David Beckham & Thierry Henry

Andrew Lane Directs “Chip Cam” Spot for Lay’s with David Beckham & Thierry Henry

Feb 23, 2024

Football legends David Beckham and Thierry Henry made one fan’s day – and a major Lay’s moment – in just five minutes in a spot produced by Washington Square Films and directed by Andrew Lane, out of agency Slap Global.

Watch the full spot: Lay’s Chip Cam with David Beckham & Thierry Henry

Following the Cannes Lion-winning Thierry Visits, also directed by Lane, this year’s installment of the same campaign features Beckham and Henry urging a crowd of 75,000 football fans during a live match at San Siro Stadium to showcase Lay’s bags to the “Chip Cam” for a chance to watch the match with them.

The spot will air throughout the UEFA Champions League tournament season.

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Ad Age
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