WSF’s Benjamin Flaherty and Carrie Stett teamed up with Merkley + Partners for a White Castle campaign. Flaherty directed the first spot resembling a home shopping show to promote White Castle’s new Chicken Rings. The burger chain then ran a 42-minute Facebook Live segment – a live extended version of the commercial – to promote the new product. The live show aired on June 27 and was directed by Carrie Stett.
The commercial reached 179,000 views, close to 1,000 comments, and a 98 percent positive reaction sentiment.